How Responsive Web Design Can Help Your Business
Responsive web design in Northern Virginia allows your website to automatically adjust to screens of all sizes. What this means is that whether someone is accessing your site from a smartphone or a desktop, your site will look and function properly according to that device.
If you want a successful website, you can’t have a web design that’s only made for one screen size. Potential customers will quickly become frustrated trying to find what they need and go to a competitor who’s site is easier to use—one that has responsive design.
Here’s how responsive web design works and why it’s an essential factor in the success of your business’ online presence.
How Does Responsive Design Work?
Responsive design uses a set of code in your website to determine the width of each user’s device. This specific set of rules allows your site to calculate how much space is available to display its content.
The rules are different depending on the size of the device that’s used to access the site. The code will have set “breakpoints” in which the layout changes according to the size, so it’ll look and function differently for optimal performance on screens of every size.
Responsive design enables users to see and use your website across a range of devices, which enhances the accessibility of your Northern Virginia business.
Why Having a Mobile-Friendly Site Matters
In the past, people accessed the internet using more or less the same screen sizes. Today, there are devices of all sizes, and more than half the web traffic in the United States is coming from mobile platforms such as tablets and smartphones.
That’s a lot of potential customers you’re missing out on if your site isn’t mobile-friendly.
People in Northern VA expect to be able to see and use your site regardless of what platform they’re using to access it. If visitors aren’t able to access the information they need, they’ll quickly lose interest and leave.
Web users also want sites that allow them to click on a phone number to call a business or tap an address to have it uploaded into their GPS. Responsive web design takes all this into account and adjusts to give web users the best possible experience regardless of what device they’re using.
How Responsive Web Design Directly Impacts Your Business
Studies confirm that businesses of all sizes in Northern Virginia need to have responsive web design to gain a competitive advantage and stay relevant to web users for their continued success.
Data shows that 57% of users wouldn’t recommend a business that has a mobile design but one that’s not easy to navigate. 69% of mobile users say they’re more likely to buy from companies with responsive sites that easily address their needs.
And, data from Google shows that consumers today have two times the interactions with brands on mobile devices than anywhere else—yes, including in person or from watching TV.
It’s hard to deny the significance of having a responsive design for your site. In order to maintain your relevance with users and make it easy for them to engage with your brand and ultimately convert, you need to have responsive design.
Does Responsive Design Matter for SEO?
Responsive design does have an impact on your search engine optimization (SEO). When you’re trying to improve your rankings in the search engines, responsive design is absolutely a factor.
According to Google, mobile-friendliness is a ranking factor. What this means is that if your website doesn’t incorporate responsive design, your SEO efforts won’t be as effective. In other words, not having a mobile-friendly site could negatively impact your search engine visibility over time.
With a responsive website from a web design company in Northern Virginia, you can help improve your SEO strategy and make it easy for customers to find you.
Is It Time for Responsive Design?
If your website isn’t mobile-friendly, there’s no better time to employ responsive design than now. An experienced web design agency can help you get mobile friendly to attract visitors using all types of devices. Don’t lose any more potential customers because you have a stationary website—take advantage of responsive design for your Northern VA business!