Web Design In Virginia Affects Your Rankings
We get asked by both current and potential clients – “Will the way our website is currently built have a negative effect on our SEO campaign?”. The answer to this question is “Absolutely without a doubt how a website is built affects visibility in the search engines.”
Now to add some clarification we need to look at some important Google ranking factors. When working with our Virginia web design customers we make it clear it’s very important their website designed and developed search engine friendly. To make a website search engine friendly our development and design team takes into account critical ranking factors.
Will My New Website Rank Better In Google
When we talk with businesses in Virginia we explain choosing a Virginia web design company experienced in search engine optimization is key. Over the last couple years the freshness of content has played an important role in achieving better rankings in the search engines. It goes without saying, a new website…again if built correctly…will help your business get found on the web.
Make sure that you hire a Virginia web design agency that has expert technical knowledge. When a new website is launched there are very important technical items if not done correctly can cause your visibility to suffer greatly. There are a number of server related configurations that must be done right. Many web designers are not aware of this causing damage to their customers websites.
Let’s Talk About Homepage Design
One of the biggest pitfalls we see with the design and development of new websites in Virginia is improper implementation of content. The web design trends that we’ve been seeing over the last few years have too many big design elements above the fold. Above the full refers to the visible area of a website when first seen in a browser before scrolling down the page. Simply put, there is less text visible by having too many images and background whitespace.
Google’s only able to read what’s on your site and many of these trends make it difficult. Many design trends make it difficult to add text to your websites most important page-your homepage. This doesn’t necessarily mean if your website does not have a whole bunch of words it won’t get high rankings. It does mean that significantly more effort is required to overcome the obstacle.
User Experience A Key Ranking Factor
Google has publicly stated user experience is an important factor in the ranking of the site. Years ago for example a Virginia business did not need to have a responsive designed website. With the explosion of mobile devices and the traffic to them growing every year-you must have a responsive designed website. Nowadays almost all digital marketing companies use web development methods that adhere to RWD (Responsive Web Design).
RWD is not the only user experience element you need to keep in mind. You want to make sure that you have a web designer able to create effective overall usability. It does you no good if your Virginia web designer builds you a beautiful shiny new website if it doesn’t rank. If it does rank isn’t the goal to have that user contact your company to buy whatever services you are offering? Of course it is, therefore creating call to actions that cause users to convert is beyond critical. Having just a button saying contact us is nowhere near good enough.
We hope you find this article helpful the next time you are evaluating a Virginia web design company. Hiring a digital marketing agency can be tricky, however knowledge is key and the more research you do the more likely your next website will be a success.