You have a killer business plan, an engaging website, and a great domain name. The only thing left is to purchase web hosting. Before you settle on a package, you need to ask yourself a question: When I outgrow this server in six months, what will I do? What about in a year, when I have thousands of visitors every hour? – (From our friends at ServInt)
Customers hate websites that are slow; if your web server is lacking, too many visitors can even take your website offline! This can be crippling when you have a large promotion running. It won’t matter what amazing deals you’re offering or what hot, new product you’ve put up for sale. If a customer can’t reach your site, they’ll forget about you and go somewhere else. Each customer your server cannot handle is money out of your pocket.
You could mitigate the issue from the start by purchasing web hosting powerful enough to handle your maximum projected customer base. The cost and support required for this can be quite high, however, making it unreasonable before you have a cash flow. The better choice is to find a host who can upgrade your server as you need it, providing more resources with minimal downtime.
The best hosts will have a clear upgrade path for you. You can start off small, with a server suited to your needs that won’t exceed your budget. When you reach the next level, a good host will be able to look at your traffic and resource usage, recommend an upgrade that will handle your needs for the future, and migrate you with minimal issues. CONTINUE READING