Important SEO Trends For 2015 and Beyond
SEO and Content Marketing Need to Coexist
SEO trends show that content marketing and SEO need to function as two separate, well-developed units now. You can’t have one without the other, nor should you—SEO trends dictate that you need to have a solid content plan to go with your SEO practices in order to be effective on the web today. 2015 SEO trends show that SEO will lean slightly more towards technical aspects of the online marketing world such as research for keywords, HTML meta tags, and indexing, but it’s really the optimized content that will motivate search engines to find you and increase your visibility. Ethical SEO practices need optimized content—high-quality, originally-created content—in order to be visible in the search engines.
SEO Trends Include Building Relationships
If your site isn’t user friendly in addition to mobile friendly, you’re in trouble according to SEO trends. SEO trends for 2015 are showing an increase in mobile users, and if your site isn’t among the ones optimized for mobile viewing or if your site is problematic on its mobile platform, you’ll be penalized by Google and your search rankings (and therefore your visitors) will drop. People are searching more on their mobile devices now than ever before—SEO trends dictate that your site be up to par if you want to be visible. Users on the go have different intents than desktop users, and will likely back out of a website if they can’t find the information they’re looking for quickly. Google Webmaster has a section where you can see how your site does on mobile platforms. You’ll also need to focus your keyword research on “longtail” keywords for mobile users according to SEO trends—mobile users are looking for more specific information while at a certain location, making their keyword searches more detailed.
Mobile Users Dominate
While SEO primarily focuses on components that are more technical, 2015 SEO trends show that SEO needs to be more about cultivating relationships rather than just optimizing content. The generation of great content that’s optimized is a large component of SEO, but in order to get those search rankings the highest they can be, your SEO needs to be more relational according to SEO trends. A great example of this is a social media presence: being able to make your brand something people can connect and relate to in addition to SEO and great content as part of your marketing strategy. Just as SEO can’t stand alone without content, so both of these components should work on building relationships with your audience and engaging with them with a strong social media presence that’s geared towards connecting with people. 2015 SEO trends include a more human aspect of what once was a very technical field. Not so in 2015—your brand needs to engage, connect, and build relationships with people to be effective.
Unethical SEO Will Be More Problematic
Did you know that, according to Google, it can take up to nine months for webmasters to rid themselves of bad links directing traffic to their website? This process of disavowing links is crucial if you’ve been a victim of black-hat SEO methods. This negative SEO could damage your credibility, your business, and get you penalized by Google, therefore throwing you deeper into the search engines. SEO trends point to the fact that unethical SEO, or black-hat SEO methods, will be even more problematic in 2015. These negative SEO practices are a huge threat to business owners, particularly if you own a large business. These 2015 SEO trends make it even more important that Google give more attention to these corrupt links and penalize the people who are behind them. Negative SEO is primarily done by one company to another in order to “sink” the competition. In order to keep search results’ integrity in 2015, you’ll need to engage in white-hat methods only.
Team Player Optimization Is A Must
2015 SEO trends show that SEO needs to be an integral component of a triangle that has three main points for Internet marketing—SEO, social media, and content marketing. All of these things need to work together in order for you to be successful on the web. SEO trends are leaning towards SEO being less of an isolated technical aspect of Internet marketing and being more of a team player with content and social media. SEO is changing, and in 2015 your SEO strategies will need to coincide with your content marketing strategy and your social media strategy. If all these things can’t work together, they won’t succeed. SEO trends demonstrate that you’ll need to fully integrate your SEO strategy with these other elements in order to be successful in 2015.