google adwords pay per click management services

Maryland PPC Pay Per Click Management Services

Pay per click (PPC) is a form of advertising where an ad for your business appears on search engine results pages, which allows potential customers to see your ad, click, and convert.

Similar to search engine optimization (SEO), forms of PPC advertising, including Google AdWords, give the best results when implemented as a strategy. At Ovatek Web Solutions, we take a holistic approach to your Maryland PPC management by designing a custom campaign based on your goals.

As experts in digital advertising and optimization, we deliver impactful results to our clients with AdWords management.

"I have had the extreme pleasure of working with Peter for 3 years. I have been am amazed at the results I have seen. As a small business owner..."

Chad Durbin,Owner - Total Flooring, LLC client


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What Exactly Is Google AdWords Management?

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Google AdWords management allows you to show your ad to your target audience when they’re searching for keywords directly related to a product or service your business offers.

It sounds simple enough, but just like any effective marketing strategy, it takes time, effort, and money to develop.

At Ovatek Web Solutions, we design and manage your strategy with the following services so all you have to do is enjoy the benefits.

  • Keyword Research You can’t get your Google ads in front of the right audience without the right keywords. We conduct keyword research for your specific market to be sure your ad is making the most relevant impact for the best results.
  • Copywriting While you can raise brand awareness and visibility with the right advertisement, the content of that ad and of the landing page it takes them to is key. We handle the copywriting to compel potential customers to take the next step.
  • Competitor Analysis We keep an eye on your competition to better refine your strategy so your target audience sees your ad, not theirs. By conducting competitor analysis, we ensure you’re always one step ahead of your competition with high-quality Google ads.
  • Remarketing Remarketing is an essential component of Google AdWords. Remarketing shows ads to users that have already interacted with your MD company in some way. Since previous visitors are much more likely to convert, investing in remarketing can be highly effective.
  • Analytics Investing in AdWords can be beneficial, but unless you’re leveraging the data from your results to refine your strategy, your campaign won’t be nearly as successful as it could be. At Ovatek Web Solutions, we measure and track your results, make adjustments as necessary, and enable you to make informed decisions to meet your goals.

Traffic Increase


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The Benefits of Effective PPC Management for Your Maryland Business

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Oe know your Maryland business is unique, so your keywords, ad content, and strategy need to be unique too. Ovatek Web Solutions customizes a plan based on your goals and your budget.

Our PPC agency in Maryland empowers you to see results and have an effective campaign with the following benefits that PPC provides.

PPC is:

  • Economical - Traditional advertising is expensive and offers limited ways for you to track results. With AdWords, you only pay per click, and because these ads are so targeted, you only pay when there’s a high potential for conversion.
  • Fast - PPC advertising is an excellent way to supplement long-term SEO strategies because it allows you to see the effects almost immediately. These fast results are ideal for both start-ups and established companies.
  • Effective - Tracking the performance of your ads lets you know what’s working and what’s not. You can even test specific elements in ads by using A/B testing, where you change a variable and then see which ad performs better. Then, you can adjust your content to ensure you get as many high-quality clicks are possible.
  • Specific - Google AdWords is so targeted that you can really hone in on your target audience and leverage content that appeals to them and offers the most value. You can target users based on demographics, keywords, and more.

Let Ovatek Web Solutions Create and Manage Your PPC Campaign

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Many business owners in MD don’t have the time or experience to dedicate to a successful PPC campaign. If you want to see results from your efforts, you need to have a strategy designed specifically for your business.

At Ovatek Web Solutions, our Maryland PPC company effectively manages your AdWords campaign so you can get the most out of your investment. Contact us today to learn more about our PPC services in Maryland!

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