Web Analytics Training

Analytics insight improves your website performance strategy
google analytics training

Knowing how to analyze and interpret analytics data will allow you to create actionable metrics that can be used to improve overall performance of your website.  Top five benefits:

  1. Understand How Google Analytics Works
  2. Learn What The Metrics Mean
  3. Improve Organic SEO & Marketing
  4. Understand Who Your Users Are
  5. More Clearly Measure ROI

Analytics Training Overview

Aquisition

  • Where do visitors come from
  • Direct, referrer, search engines
  • Search Engine Optimization Driven
  • Pay-Per-Click advertising driven
  • Campaign tagging for insight
  • Offline marketing insight

Behavior

  • What pages were viewed
  • Where did they land
  • How did they navigate
  • What did they search for
  • Why did they leave
  • Learn what pages need testing

Audience

  • How users are measured
  • Visitor geography
  • Custom dimensions
  • Device & OS metrics
  • Day, week, monthly, year data
  • Language preference

Conversions

  • What are goals/conversions
  • How do you set up goals
  • Reporting on conversions
  • Ecommerce reporting
  • User, device, OS conversion data
  • Measure ROI

Benefits for your business

Traffic Sources & Conversions

The two most basic and critical performance metrics which a business needs to have insight into are your website’s conversions and traffic sources

Optimize Marketing Campaigns

Having professional analytics training will give you the skills to improve the ROI of your digital marketing. Learn how to use web analytics to drive and convert more visitors leading to revenue growth

Key Performance Indicators

Through our training you will learn why it’s important to have and how to choose your Key Performance Indicators (KPIs).  You will then gain the skill-set to use these to improve overall results

Understand User Behavior

Do you know how your web visitors ultimately arrive at your website? Once they are on your website, are you aware of what they do, on which pages they click on and the why do they leave

Work process

Research of Social Networks

Strategy Development

Launch of advertising campaign

Analysis and conclusions

SOME FACTS

SEO OF 374 WEBSITES

189 PPC CAMPAINGS

29 695 KEYWORDS ON THE TOP

529 786 VISITORS EVERY DAY

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HAPPY CLIENTS

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IN BUSINESS

Work with us and get leadership!

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PROJECT FINISHED

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Testimonials

Good words. Good people