Content Marketing Strategy


Educating And Informing!

Content marketing is a term that defines the creation of articles or other media that may be shared through social channels. Content marketing is a significant part of any internet marketing campaign and can create trust, loyalty, and connection among your customers.

  • Improved customer relationships.
  • Increase your audience engagement.
  • Expand your website traffic.

This type of marketing has been shown to be a primary method for lead generation, so overlooking the importance of content could prevent your business from reaching your ideal customers. Here’s how Ovatek Web Solutions creates high quality content and uses it to appeal to customers, creating a wide-reaching social media network and optimizing conversions.

Our Content Marketing Process

Our Content Marketing approach enables an overall improvement in online performance.

Strategy

At Ovatek, we understand how essential content marketing is to your success. We focus on content marketing in order to augment your brand, build your online reputation, and increase lead generation.

Content allows your business to appeal to customers on a helpful and informative level rather than solely on the mission of making a sale. The right content can build trust, establish your presence on the web, and help new customers understand what your business is about.

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Creation

We create digital content such as infographics and images to visually appeal to your audience in addition to written copy. Keyword research is an integral part of our content creation process and helps boost your rankings.

Ovatek guarantees your content is unique to naturally help SEO and avoid any penalties from search engines. The content we create is designed to work in all segments of your business’ marketing, from social media to blog posts to your homepage.

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Promotion

Once your content is created, it’s time to promote! Social media is an effective tool for sharing content with your audience. Whether you handle your business’ social media or want us to manage your accounts, promotion is a key part of content marketing.

Since visitors tend to be wary of sites that have stale content, part of our process involves regularly adding and reviewing content on your site and social media accounts to keep your business current.

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Benefits of Content Marketing



Branding

Content Marketing Drives Conversions Improved Customer Relationships Helps You Build Trust With Your Target Audience It Helps Establish Your Brand Identity It Allows You Take Advantage Of Organic Search Increases Visibility Of Your Brand More Accurate Goal Setting And Tracking Creates Engagement

Revenue

Content Marketing Is Cost-Effective More Sales More Leads Increases Website Traffic Better SEO Faster Lead Conversion Increased Audience Engagement Buyers Check Out Content Before Contacting Sales



Establish Trust Among Customers


The content is informative and relevant, making it an extension of what you offer without actually being part of the sale from the reader’s perspective. It’s designed to be helpful and informative with a conversational voice, yet tone of authority.

Ovatek’s skilled content marketing team includes professionals such as graphic designers and content writers who know how to market your content to your ideal audience. We’ve helped our customers create unique content that speaks to readers across all types of industries. Content can then be shared on social media to get users to interact even more and spread your message and authority through social media channels, all of which helps to build your brand recognition and impact.

As part of your marketing strategy, content marketing increases your brand’s impact through articles on your company’s blog, infographics, and more.



Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales



Engage on Social Media


It helps generate more traffic and increase conversions with information that’s genuinely useful and likeable, which also serves to build brand trust. Ovatek has the experience and strategists you need to give you the exact type of content to encourage people to connect and share. If you don’t already have a company blog, we can develop one for you with an attractive, intuitive design and regularly post articles that will have your potential customers in mind.

As part of our content marketing services, we also monitor social media channels. We use images to attract readers, targeted keywords to help the post rank in search engines, and work to ensure your site is building power and influence through the right content. This service doesn’t directly promote your brand, but rather your readers’ interest in your products or services. Through social media sharing, you can ensure your content gets seen as much as possible and will reach the right people with the best chances of converting.

Maintaining an active social media presence is important not just for your content marketing, but also for your business. Having a social media presence helps get customers’ attention and is a natural part of content marketing. Don’t have time for social media? We monitor and manage your social media channels to make it easy and effective for your business to stay engaged.


Stand Out from the Crowd


When it comes to content, you want your brand to stand out from the crowd as much as possible. Your web visitors and customers are bombarded with media daily. Quality content can not only enhance your strategy and tell your story, but can help you distinguish your company from the competition.

Your content is closely related to what you provide, so educate your audience through your content. What do you do, what do you sell, why should they listen to you? Helping your customers trust you and enjoy your content enough to become your customer is the goal.

Content marketing is becoming more and more of an essential when it comes to building a web presence. Educating and informing your customer about your brand, services, and products can happen in a discreet yet effective way on your blog.