Conversion Optimization Services

Stand Out in the Crowd!

Getting lots of traffic on your website is great—but it doesn’t help your ROI unless some of those web visitors convert into customers. Conversion optimization is all about gently directing your web visitors to perform a specific action on your website. This will nudge them towards becoming customers and therefore increase your conversion rate.

  • Get free SEO audit.
  • Thorough optimization to increase rank.
  • Keywords and landing page integration.

At Ovatek Web Solutions, we know that conversion optimization is absolutely essential to your success. We work to design your path to maximum conversions to better deliver to your customers and increase your revenue.

Our Conversion Optimization Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Research Phase

Frequently, marketers rely on replicating best practices and tests that drove results for other organizations in an effort quickly optimize conversion rates. Then they do not succeed, due to the fact that every orange button doesn't convert.

Reputable web agencies do a much better job at optimization, the reason is that's what they focus on. Ongoing, they put in the effort to understand the specific business model of their customers and do tests based on research.

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Hypothesis Phase

At this point in the research phase, we will have uncovered enough insights to determine the modifications to your pages or funnel which will bring the desired results. Having a well structured hypothesis will map out the direction for the optimization efforts.

Regardless whether your initial mapping fails, you can re-analyze the steps and correct the mapping. We know that without a well structured process, optimization efforts can fail.

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Prioritization Phase

After we have uncovered areas of your funnel for optimization, we plan out the testing schedule.

Potential - Find out the pages that are performing worst and can improve greatly
Importance - Then narrow down by selecting the ones that have the most valuable traffic
Ease - Realizing not all pages are easily optimized. It’s key that we start with the one that is easily optimized first and then move up the list.

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Testing Phase - A/B, Split, or Multivariate?

Why we run tests is so that we can understand if a change or changes can bring improved conversions. For example, if we begin a test, and it executes on the first 10 site visitors.

We view that 2 of those site users converted on the variation, compared to 1 on the original page. That’s a respectable 20% conversion rate against a weak 10% on the original.

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Learn Phase

We know that the analysis phase of an conversion optimization strategy allows us to close the loop for CRO and drive even further optimization efforts. It's unfortunate that many times optimizers look at the results of a test to only view if there was a variation that had success.

If there is one, they deploy it or if the test fails, they go back to creating more hypothesis. However, optimizers need to look deeper than that.

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benefit of conversion opitmiaztion

A conversion is getting a visitor to your website to buy your service or product or subscribe to your blog or newsletter, depending on what your business goals are.

your benefitsicon website management

  • Helps You Understand Your Customers Better
  • Gets You More Customers
  • Increases Your Website Profits
  • Leverages Your Current Website Traffic
  • Allows You to Beat Your Competition
  • helps you take customers away from the competition
  • helps you capture stronger leads
  • helps your website become more valuable to affiliates

piece of mind website management Icon

  • Lowers Your Customer Acquisition Costs
  • doesn’t require a bigger budget reputation
  • Increases Your Customer Lifetime Value
  • Higher level effectiveness
  • Round the clock work
  • Monitoring
  • Increases your profits
  • A better customer experience

Analyze Data to Make Improvements

A conversion rate is usually represented as a percentage. This is the percentage of web visitors on your site who become customers. Since every site has different end goals for their visitors, investing time and attention into how successful you are at getting your visitor to complete those goals is absolutely worthwhile. Many internet marketing companies will boast about their ability to gain traffic and high search engine rankings, which are admirable, positive goals. However, unless the necessary percentage of that traffic converts, your business isn’t going to be as successful as it could be.

When you work with Ovatek Web Solutions, our conversion optimization services help you uncover exactly what needs to be done to improve your conversion rate.

Ovatek utilizes conversion optimization tools to analyze data and help you see what’s working and what isn’t when it comes to your website and marketing campaign. Then we help you make informed decisions for positive change.

We analyze user experience on your site, including how effective your content is at attracting potential customers and how your web design impacts usability and appeal. In this way, we can evaluate any areas that need to be improved to enhance conversion optimization.


  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

Turn Visitors into Customers

While high search engine rankings and traffic are certainly beneficial, your revenue really comes from growing conversions. Skipping this process means overlooking the most impactful changes for your business’ online success.Ovatek helps you take research-based steps to take full advantage of your potential to convert visitors. We utilize conversion optimization techniques to increase sales rather than just increasing traffic.

Based on what we find during your web analysis, we then work to convert your visitors and fix any weak points in your system. Whatever is impacting your conversion optimization, we help you identify these things and fix them.

Most visitors will leave a website that’s confusing or difficult to use. This includes websites that aren’t mobile responsive since many web users are on their phone or tablet. Redesigning your website can help you increase your conversions without taking additional steps to change your marketing strategies.Your website should do everything it can to appeal to visitors and then utilize attractive design, engaging copy, and the best representation of your services to convert the right customers. We can help.

Create Opportunities for Growth

Whether or not many businesses realize it, each page on your website is both an opportunity for visitors to leave and an opportunity to stay. Let us help you keep your visitors on track with our conversion optimization services.

We create opportunities for conversion optimization with simple changes. Your content may not help your visitors understand what it is that you’re offering or persuade them to buy it. Our professional copywriters can help change that with sparkling and attractive copy.

People want to see a modern, professional, and organized website, from the homepage to the contact form. If you have a variety of web designs or jumbled pages, your visitors may get confused and leave. Visually appealing and logically structured web design increases the time visitors spend on your site, which increases the likelihood that they’ll convert.