Pay-per-click (PPC) marketing allows your company to place an advertisement on a webpage where you’ll only pay when a person clicks on the ad. The ad will then send traffic to your website where visitors are directed to a specific call-to-action (CTA).
While cost-per-click seems simple, it’s a significant way to bring potential customers to your site. At Ovatek Web Solutions, our professional digital marketing team makes PPC management easy, effective, and beneficial.
"I have had the extreme pleasure of working with Peter for 3 years. I have been am amazed at the results I have seen. As a small business owner..."Chad Durbin,Owner - Total Flooring, LLC client
We Work With All PPC Solutions
Are you currently frustrated with the results that you are seeing from your paid digital marketing campaigns? Google AdWords can be a very high impact method of marketing online. However, if you do not have an experienced paperclip professional building and managing your campaigns you can experience negative results.
Our AdWords professionals have many years of experience implementing highly successful Pay-Per-Click campaigns. The goal is to maximize your return on investment and that requires an experienced professional.
Implementing display ads that are effectively optimized is a highly effective digital marketing element. Not only will you be able to see an increase in traffic to your site and an increase in inbound leads, but you will also gain significant brand exposure.
Our professionals will develop a brand relevant effective AdWords display ads with conversion optimized landing pages. We will ensure that your ad is only shown on relevant quality sites which your target audience frequents.
Having the ability to reach over 500 million users by advertising your company on LinkedIn allows you to get in front of more important professional users. You now have the ability to strategically get in front of decision-makers and valuable executives.
Being in charge of running a business requires the dedication of your time dealing with the challenges of day-to-day operations. Let our professionals take care of driving new inbound leads through LinkedIn marketing efforts. We will allow you to save time while growing revenue.
With Facebook advertising we are able to drive businesses more inbound leads, application downloads and customers ending up with your business experiencing revenue growth. By utilizing our Facebook marketing services, you will have a unique opportunity for your business to reach a highly targeted high-value audience.
There are over 1 billion people using Facebook on a daily basis. Obviously with the user base of this size there is a huge opportunity for businesses to reach new customers daily.
If the ability to reach over 600 million highly targeted users on a social network sounds good to you, then advertising on Instagram makes a whole lot of sense. We implement Instagram marketing solutions that target your ideal customer while optimizing your ad spend.
ROI is what we focus on when executing an advertising campaign on Instagram. The data shows that Instagram ads are very effective and cause greater user engagement than traditional media. Regardless of what your product is we will drive your target audience to it.
An Affordable Way to Increase Conversions
Since you only pay the hosting website when your ad is clicked, PPC is an affordable way to increase traffic, conversions, and ultimately, revenue.
Although many people are seeing your ad, you don’t pay for when they see it—just when they click it. As a result, PPC is a great option for businesses with smaller advertising budgets.
You can design your Google AdWords to take users to a landing page where they’re encouraged to take the next step, whatever that may be—sign up for your newsletter, purchase a product, talk to a professional.
"PPC makes effective digital marketing more achievable for companies of all sizes."
Refined Audience Targeting for Maximum Efficiency
PPC allows you to target a very specific audience, more so than many other internet marketing strategies.
One of the most powerful benefits of PPC marketing is that it enables you to reach high-potential customers when they need you most. With cost-per-click, you can fully customize who’s seeing your ad and design your ad and your keywords based on what’s most relevant to these users.
Google AdWords empowers companies to continuously improve their efforts to better target customers and reach them before a competitor has a chance to.
"The audience targeting PPC advertising offers is so precise that most people who click on your ad are already interested in what you’re selling and are much more likely to convert."
Pay-Per-Click Marketing Offers Fast Results
Another advantage of PPC management that few digital marketing methods can offer is that it’s a fast way to get visitors to your website and boost revenue quickly.
While search engine optimization (SEO) is, of course, essential, it’s only part of a comprehensive strategy and takes time to develop and refine.
When you incorporate PPC marketing into a digital strategy that includes SEO among other influential methods, you help create sustainable traffic and conversions for your business to reap the benefits over a long period of time.
"SEO delivers results that are certainly worth waiting for. However, PPC has an almost immediate effect."
Why PPC Management Is So Influential
While using a PPC ad can provide short-term results, launching a PPC campaign enables your business to invest in the benefits of cost-per-click advertising both now and in the future.
With PPC management, you can track your progress and know what’s working and what’s not. Ovatek Web Solutions helps you understand what your ads need to perform better and implements those changes so you can get as many clicks as possible.
For example, based on performance data, you may need to refine your target audience to create an even more successful ad. We help you design the right strategy to reach your goals.
Working with an agency to customize your PPC approach allows you to directly connect your methodology with your goals to get the most out of your marketing.
We partner with you to save you time and money by tracking your performance and making adjustments as necessary so you see the best results.
"Our team keeps your business focused on core objectives and empowers your campaign to be as successful as possible, which means more revenue for you while we take care of the details."
Considering Google AdWords?
When you partner with Ovatek Web Solutions for your PPC marketing, you invest in a highly strategized plan to maximize the benefits you see from cost-per-click.
Our custom approach allows you to see increased traffic to influential landing pages designed to sell. With the right management and a personalized approach, we keep advertising affordable while you enjoy increased conversions as quickly yet sustainably as possible.
Contact us today to learn more about how Google AdWords can change the way you market your business for the better!