Website UX Services


Stand Out in the Crowd!

Website usability testing is a means to get into the minds of your web visitors and determine what makes their user experience (UX) great and what could be better. A great UX typically means intuitively designed pages, clear call-to-actions, and attractive design. A poor UX—one that’s confusing or frustrating—can greatly impact your business’ revenue. Fortunately, Ovatek Web Solutions can help.

  • Get free SEO audit.
  • Thorough optimization to increase rank.
  • Keywords and landing page integration.

We provide comprehensive website usability testing, exploring every corner of your site to better understand why customers stick around—or why they leave. Our UX analysis can help you capitalize on things you’re doing well and make adjustments to areas that need improvement.

Our Website UX Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Research Phase

Frequently, marketers rely on replicating best practices and tests that drove results for other organizations in an effort quickly optimize conversion rates. Then they do not succeed, due to the fact that every orange button doesn't convert.

Reputable web agencies do a much better job at optimization, the reason is that's what they focus on. Ongoing, they put in the effort to understand the specific business model of their customers and do tests based on research.

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Hypothesis Phase

At this point in the research phase, we will have uncovered enough insights to determine the modifications to your pages or funnel which will bring the desired results. Having a well structured hypothesis will map out the direction for the optimization efforts.

Regardless whether your initial mapping fails, you can re-analyze the steps and correct the mapping. We know that without a well structured process, optimization efforts can fail.

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Prioritization Phase

After we have uncovered areas of your funnel for optimization, we plan out the testing schedule.

Potential - Find out the pages that are performing worst and can improve greatly
Importance - Then narrow down by selecting the ones that have the most valuable traffic
Ease - Realizing not all pages are easily optimized. It’s key that we start with the one that is easily optimized first and then move up the list.

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Testing Phase - A/B, Split, or Multivariate?

Why we run tests is so that we can understand if a change or changes can bring improved conversions. For example, if we begin a test, and it executes on the first 10 site visitors.

We view that 2 of those site users converted on the variation, compared to 1 on the original page. That’s a respectable 20% conversion rate against a weak 10% on the original.

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Learn Phase

We know that the analysis phase of an conversion optimization strategy allows us to close the loop for CRO and drive even further optimization efforts. It's unfortunate that many times optimizers look at the results of a test to only view if there was a variation that had success.

If there is one, they deploy it or if the test fails, they go back to creating more hypothesis. However, optimizers need to look deeper than that.

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benefit of website uX services


While trying to evaluate your own website is great in theory, it’s often impossible to do this due to your familiarity with it.

your benefitsicon website management

  • Avoid Discrimination and Legal Complications
  • Build Positive Public Relations
  • Increase your visibility in search engines
  • Better SEO
  • Improve usability for all types of visitors
  • Broaden Your Market Penetration
  • Increase your websites Exposure
  • Competitive Advantage

user benefits website management Icon

  • Increase Sales
  • Server uptime
  • Mobile responsiveness
  • Direct feedback
  • Learnability
  • Relevancy
  • Return of Investment
  • Business Discoverability



Eliminate Confusion and Barriers


Of course it makes sense to you, but a new user might be completely lost. With Ovatek’s website usability testing, you can listen to your customers and work to enhance their experience on your site. We get rid of confusion and instead build trust through thoughtful design and striking content.

We analyze your site through the eyes of your visitors to identify any areas that aren’t living up to your customers’ expectations or creating a UX so poor that people are leaving. By asking and answering genuine questions about your website, we provide you with insight into how customers are actually looking at your site and what’s affecting their usability. Through website usability testing, we utilize our skills and experience to make your site succeed, ultimately improving conversion rates and revenue.

The usability report we provide consists of information gathered from our website usability testing and will define how your site excels and where it falls short from the perspective of your customers.



Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales



Eliminate Confusion and Barriers


There are so many issues that can stop your customers from engaging with your site or taking advantage of your products or services. Many businesses don’t realize that every aspect of their site affects their conversion rate through UX. Whether it’s a slow loading website to webpages with varying designs, you can easily lose customers even when the service or product you offer is top-notch. We help you improve design elements that may currently discourage viewers, turning these elements into clear, effective designs.

Ovatek’s team brings a deep pool of knowledge into how customers behave online and extensive experience in website usability testing. Through our services, we eliminate obstacles that your customers face and help you boost credibility and revenue.

You want your visitors to feel like you understand them and what they need. Otherwise, they’ll lose confidence that you can provide them with what they’re looking for. How can you leverage UX to do this?


See What Your Customers See


Improving usability is made easier with website usability testing. You can improve your sales process and increase revenue all just by making your website make sense and ensuring the user is getting the most out of the experience. At Ovatek, we help you get to the bottom of what’s causing your website’s barriers to customer engagement with website usability testing.

Whether you need to make action steps more visible or fix how your site appears in a certain browser, we make recommendations to improve pages that have the most effect on your customers. Ideally, you want to keep customers coming back while increasing conversions and boosting your revenue. People expect that your site will be quick to load, work correctly, and be easy to navigate. Even if it’s their first time on the site, they want to be able to have an easy time finding what they need. Make sure they get that experience with you, not your competitors!

When you consider that your web data is actually the voice of your customer telling you what needs to be improved, you can take advantage of website usability testing to craft their ideal experience. Ovatek doesn’t just fix errors. We make the best possible experience for your user. Learn more about our website usability testing and how it can augment your conversions!