Social Media Marketing Services

Stand Out in the Crowd!

In today’s digital world, it’s absolutely essential that your online business has a strong social media presence. Through social media marketing, you can define your target audience, follow up with leads, and grow conversions. Statistics show people are much more likely to purchase from a brand that they engage with on social media.

  • Get free SEO audit.
  • Thorough optimization to increase rank.
  • Keywords and landing page integration.

Ovatek Web Solutions knows better than most how much and how frequently the online world changes. It can feel difficult to keep up with all your social media platforms on a daily basis. That’s where we come in. We determine what your needs are, help you craft the right content, and establish your brand messaging. We track engagement, conversions, and results to provide you with a social media marketing strategy that’s based on concrete data.

Our Social Media MarketingProcess

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Research Phase

Frequently, marketers rely on replicating best practices and tests that drove results for other organizations in an effort quickly optimize conversion rates. Then they do not succeed, due to the fact that every orange button doesn't convert.

Reputable web agencies do a much better job at optimization, the reason is that's what they focus on. Ongoing, they put in the effort to understand the specific business model of their customers and do tests based on research.

social media marketing process

Hypothesis Phase

At this point in the research phase, we will have uncovered enough insights to determine the modifications to your pages or funnel which will bring the desired results. Having a well structured hypothesis will map out the direction for the optimization efforts.

Regardless whether your initial mapping fails, you can re-analyze the steps and correct the mapping. We know that without a well structured process, optimization efforts can fail.

social media marketing process

Prioritization Phase

After we have uncovered areas of your funnel for optimization, we plan out the testing schedule.

Potential - Find out the pages that are performing worst and can improve greatly
Importance - Then narrow down by selecting the ones that have the most valuable traffic
Ease - Realizing not all pages are easily optimized. It’s key that we start with the one that is easily optimized first and then move up the list.

social media marketing process

Testing Phase - A/B, Split, or Multivariate?

Why we run tests is so that we can understand if a change or changes can bring improved conversions. For example, if we begin a test, and it executes on the first 10 site visitors.

We view that 2 of those site users converted on the variation, compared to 1 on the original page. That’s a respectable 20% conversion rate against a weak 10% on the original.

social media marketing process

Learn Phase

We know that the analysis phase of an conversion optimization strategy allows us to close the loop for CRO and drive even further optimization efforts. It's unfortunate that many times optimizers look at the results of a test to only view if there was a variation that had success.

If there is one, they deploy it or if the test fails, they go back to creating more hypothesis. However, optimizers need to look deeper than that.

social media marketing process

benefits of social media marketing

Every business is different, so the path you take to social media success will be as unique as you are.

your benefitsicon website management

  • Increased Brand Awareness
  • More Inbound Traffic
  • More leads
  • Gain Marketplace Insights
  • Open Communication
  • Improves Customer Service
  • Faster Communication
  • Improve Your Advertising Effectiveness

piece of mind website management Icon

  • Cost-Effective
  • Targeted Advertising
  • Improves Sales
  • Higher Conversion Rate
  • Better Relationship with customers
  • Increase Website Traffic
  • Cut Marketing Costs
  • Closely Track Your Competitors

Build Your Unique Strategy

. Ovatek cuts no corners when it comes to developing a customized social media marketing strategy to pave the way for your success. We dive into your business’ messaging and personality to construct exactly what you need to create a strong social media presence and encourage engagement from your customers. We perform an audit of your existing social media presence and performance.

We research your target audience to better grow your fan base. Your customers may tend to favor one social media platform over another. We capitalize on what’s working and tweak what isn’t. After our audit and discovery process, we discuss improvements with you and work to implement change. Constructing the perfect social media marketing campaign requires adaptation, advertising, deep customer insight, keyword research, content, and more. We help you realize your exclusive strategy to generate results.

Although your goals for your social media presence will vary, there’s one that’s intractably part of the foundation—connecting with customers. Social media is a genuine way for you to interact with customers in a way you wouldn’t otherwise be able to.


  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

Truly Connect with Customers

Learn what they’re looking for. Answer questions. Respond to comments. Address concerns. In this way, social media marketing becomes an integral part of your reputation management. Extending your brand to social media enables you to connect with customers on a personal level. You can cultivate relationships, inspire emotion, and generate lasting authenticity by telling your story.

Connecting your target audience to your company is what we work to achieve through social media marketing. We do this through a variety of channels, including creative content, images, videos, and more. Although your website represents your business to customers, it’s invaluable to have another way to truly engage with visitors outside of your site. This helps to establish brand trust and build relationships that lead to conversions.

Ovatek Web Solutions aligns your marketing techniques to be consistent and effective. Our experience and insight allows you to maximize your social media marketing efforts and create a unified message that resonates with customers.

Keep Up with Changes and Grow Revenue

It’s possible to increase conversions and consistently engage with your audience without the headache of keeping up with all your social media efforts. Ovatek makes it possible for you to focus your energy on your business while we handle your social media marketing. Our social media experts monitor your social activity and continuously adapt your strategy as your audience and your company evolves. We provide reports to make insight a natural part of your campaign to drive your business to make smart decisions with a positive impact.

We’ve helped brands both big and small increase their social media presence and drive conversions. When used properly, social media is a tool that can be leveraged to build brand awareness and grow revenue. It’s essential that your company develop the right social media marketing strategy to succeed in the online world. We help you monitor your activity, stay engaged, and keep up with changes.

Ovatek Web Solutions is your partner in the world of social media. We identify trends, leverage your power of influence, develop content for your channels, and manage everything from comments to images for your posts.