Web Strategies Services


Stand Out in the Crowd!

Web strategies are part of a larger, ongoing approach that’ll be crucial to developing your online presence. There’s much to consider when it comes to the effectiveness of your website as a whole. Having a strategist who’s knowledgeable about your business in addition to web design, trends, and SEO can be instrumental to creating your success story on the web.

  • Get free SEO audit.
  • Thorough optimization to increase rank.
  • Keywords and landing page integration.

Ovatek Web Solutions is that strategist. We leverage the power of technology to help you start with a great web architecture and work outwards and upwards to meet your goals. Our experts have a deep understanding of user experience (UX), social media, marketing tools, and much, much more. Welcome to the future of your web strategies.

Our Web Strategies Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Discovery

Good data leads to great outcomes, so for an SEO strategy to be successful we need to gather the insight in order for us to craft a high impact strategy. What are your goals and desired outcome? What specific benchmarks are you trying to reach....more visitors, ROI, etc..?

We need to understand who your key targeted audience is? Who are your primary competitors — what are some of the successful elements to their SEO campaign?

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Strategy

SEO comprises many factors; there’s no one strategy or one pattern of action that can lead you to success. Instead, you’ll need to spend time planning and strategizing your campaign (the subject of this part of the series), and executing your strategy across four main areas:

On-site Optimization, Ongoing Content Marketing, Links & Off-site Optimization, Analysis and Measurement. These are the primary elements in developing an effective SEO strategy.

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Optimization

On-site optimization is about content, structure, and layout of your site. Google and other search engines crawl your site to understand what it's about, so the information it finds on your site can have a big impact in how it ranks pages for relevant search queries.

Off-site optimization is that the more inbound links you have pointing to your site from high-authority sources, the better your perceived authority, and the higher your website will rank.

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Content

Another pillar of a solid SEO plan is your content. Content is what will nurture buyers through the marketing funnel; it’s what will help your site rank well in search engines, earn you traction on social, and, ultimately, communicate who your brand is to the world.

This is an ongoing strategy to produce on-site content, which will help you rank for more keywords, build domain authority, and attract inbound links - increasing authority further.

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Reporting

We know that even the best strategies can go wrong if there’s no plan in place for measuring the performance. As a critical part of an SEO strategy is determining how success will be measured and establishing a process for reporting and communication with the client contact.

You can only improve what you can measure, which means setting KPIs that actually reflect your success and tie back to your business goals is vital for the long-term.

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Case Studies


ITo create your unique web strategy, we collaborate with you to grasp the essence of what your business does to cultivate a deeper understanding of both your target audience and your business goals.

Revenue Growth enterprise seo benefits icon

  • An investment with a high return
  • Increase sales without increasing marketing costs
  • Increased conversions mean increased sales & profit
  • 5 times the ROI that Paid Marketing does
  • Enterprise SEO Is a financial strategy
  • reduce your annual paid advertising spend
  • With Enterprise SEO you can engage users 24/7
  • Did we mention significant ROI potential

Brand Advancemententerprise seo branding benefits icon

  • Accelerate your branding campaign
  • Attract a flood of Web traffic
  • Enterprise SEO can make your brand stronger
  • Stay inside the heads of your prospects
  • Build credibility with your audience
  • Enterprise SEO gets your business found
  • Ensure your website resonates with target audience
  • Control global brand messaging & reputation



Discover Your Business Persona


We integrate your web strategies with your business objectives. Ovatek’s services are done on time, within your budget, and are personalized to you. We work with businesses of all industries to help them enhance connection with their target audience.

Our strategy for your marketing campaign creates a message that reaches your customers daily. With your inspiration and our ability to bring life to your ideas, we help you increase your client base through building your online presence.

Web strategies are more than just creating an app or properly maintaining your website, although we can help with those things too. We make your web presence something to be proud of—and something that customers will be proud to be a part of too.



Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales



Develop Your Custom Web Strategy


No matter what you’re looking to achieve from your web strategies, Ovatek can generate thorough solutions to achieve your goals. We address immediate problems, construct future plans, determine what media best connects with your customers, and even what products or services would be best for you to feature online.

All angles are considered when it comes to your web strategy, from how long you’ve maintained an online presence to how well your current infrastructure supports your objectives. More importantly, we develop a custom web strategy for you to capitalize on what your web visitors want to see. We take the time to understand the market in which your business functions. From

evaluating external forces at play in your rankings to utilizing the best, most effective online tools, we strengthen your web authority with web strategies. Establishing a spirited presence with an impactful message can help you draw in more customers and increase awareness of your brand. By further establishing connection and communication with the appropriate social media channels, we work to improve customer engagement and experience.


Benefits of Taking the Right Approach


The benefits of having the appropriate web strategies in place extend farther than you think. The right web strategy can help you influence your customers, improve your conversion rate, and develop brand trust and loyalty among your clients.

Ovatek has the necessary talent and resources to conduct research on your industry and understand how your business works. From this information, we help you develop your business’ brand, content strategy, web architecture, and much more. Perhaps our greatest achievement is aligning your impact on the web with your company’s objects. We can even help you make a budget in order to effectively utilize resources. We track your ROI and help you consider how your web strategies will play out in the future as your business grows.

Having an effective web presence is the result of many elements, but they almost always work towards a common goal—appealing to your target audience. Through making the best use of customer input with analytics and prioritizing your projects, we spend the necessary time making your strategy as effective as it possibly can be.