Be the Number One

SEO Copywriting

Of all the aspects of SEO, content is undoubtedly one of the most important ones. High quality SEO copywriting, from the pages on your website to the articles on your blog, can help you crush the competition when it comes to search engine rankings. SEO copywriting is more than just stuffing keywords into your content. It’s about crafting the right content that will not only appeal to readers, but increase your organic search visibility.

  • Get free SEO audit.
  • Thorough optimization to increase rank.
  • Keywords and landing page integration.

When you work with Ovatek Web Solutions, we make your SEO copywriting part of an intricate strategy that builds your site into the authority customers won’t be able to turn away from.

Our SEO Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Research Phase

Frequently, marketers rely on replicating best practices and tests that drove results for other organizations in an effort quickly optimize conversion rates. Then they do not succeed, due to the fact that every orange button doesn't convert.

Reputable web agencies do a much better job at optimization, the reason is that's what they focus on. Ongoing, they put in the effort to understand the specific business model of their customers and do tests based on research.

seo copywriting process img

Hypothesis Phase

At this point in the research phase, we will have uncovered enough insights to determine the modifications to your pages or funnel which will bring the desired results. Having a well structured hypothesis will map out the direction for the optimization efforts.

Regardless whether your initial mapping fails, you can re-analyze the steps and correct the mapping. We know that without a well structured process, optimization efforts can fail.

seo copywriting process img

Prioritization Phase

After we have uncovered areas of your funnel for optimization, we plan out the testing schedule.

Potential - Find out the pages that are performing worst and can improve greatly
Importance - Then narrow down by selecting the ones that have the most valuable traffic
Ease - Realizing not all pages are easily optimized. It’s key that we start with the one that is easily optimized first and then move up the list.

seo copywriting process img

Testing Phase - A/B, Split, or Multivariate?

Why we run tests is so that we can understand if a change or changes can bring improved conversions. For example, if we begin a test, and it executes on the first 10 site visitors.

We view that 2 of those site users converted on the variation, compared to 1 on the original page. That’s a respectable 20% conversion rate against a weak 10% on the original.

seo copywriting process img

Learn Phase

We know that the analysis phase of an conversion optimization strategy allows us to close the loop for CRO and drive even further optimization efforts. It's unfortunate that many times optimizers look at the results of a test to only view if there was a variation that had success.

If there is one, they deploy it or if the test fails, they go back to creating more hypothesis. However, optimizers need to look deeper than that.

seo copywriting process img

Benefits of website copywriting

It’s important to ensure your web architecture is solid before turning to content. If the foundation of your website such as the coding and design is littered with errors, sparkling content won’t do much to help.

Lowered costsicon website management

  • Connect With Your Audience
  • Bring a Fresh Perspective and solutions
  • Professional Impression
  • Increases Search Engine Rankings
  • Competitive advantage
  • Leads and conversion
  • Unique perspective
  • Timely delivery of SEO content

piece of mind website management Icon

  • Saves time
  • Save you Money
  • Helps You Remain Competitive
  • More Compelling Calls to Action
  • Better Keyword Research
  • Better Landing Pages
  • Skilled Competitor Analysis
  • Establish credibility as an industry authority

Improve Organic Search Visibility

Having a properly-built site can rev up your search engine rankings as well. Web users are much more likely to click on an organic search result rather than a paid ad. This means you need your site to rank on the first pages of the major search engines. To do this, you can certainly use keywords, but you still need content that speaks to readers. When people are searching for a business, you want yours to be the one they find and stick with.

SEO copywriting ranks your site in the search engines naturally without paid advertising. When you have carefully constructed, quality content on the pages on your architecturally sound site, this means more opportunities to gain traffic and convert visitors.

We know that regardless of the size of your business, you don’t always have the time or resources to update content on a regular basis. However, fresh content is paramount when it comes to web users. People who visit your website can smell stale content from a mile away. Duplicating content—or copying content from another site—is a dangerous action that may result in penalizations from search engines, or worse, just completely remove you from them.


  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

Represent Your Business

With SEO copywriting services from Ovatek Web Solutions, we customize a content strategy to propel your business forward and keep your web visitors engaged with original copy. Improving your SEO copywriting in this manner means improving your organic search rankings. Our professional team provides content development, additional service pages if needed, and establishes a blog with high quality articles, social media updates, and more.

You not only want the best user experience (UX) for your website, you also want to represent your business in a way that makes you proud to have people visit your site. SEO copywriting is not the same thing as keyword stuffing. Keyword stuffing not only creates content that appears pushy and inauthentic, but it also makes your UX suffer and harms your site’s ranking. It’s never a good idea to do this just because you think it’ll make your site rank higher.

Good SEO copywriting is about more than rankings—it’s about conversions. It attracts social media shares, links from other sites, and remains a solid resource for visitors. Many times, your website is the only face of your business your customer will see, making good SEO copywriting invaluable. Ovatek Web Solutions helps you craft quality web content that clearly represents your business and establishes you as the authority in the industry.

Access Creative Talent

In order to create consistent messaging while still optimizing web content, you need professional SEO copywriters who know how to reach your target audience. With access to our professional content creators, you can create highly effective SEO copywriting that not only ranks in search engines, but engages readers with a persuasive, authoritative voice.

Ovatek develops strategies that are sustainable and we’re always evolving our keyword usage to remain current on the ever-growing realm of search engine rankings and intelligence.

When you work with our team, we identify what needs to happen to get your copy up to speed and keep your website fresh. Through our efforts, you have access to creative talent that impacts readers and ranks your site.