SEO Website Copywriting Services
OF all the aspects of SEO, content is undoubtedly one of the most important ones. High quality SEO copywriting, from the pages on your website to the articles on your blog, can help you crush the competition when it comes to search engine rankings. SEO copywriting is more than just stuffing keywords into your content. It’s about crafting the right content that will not only appeal to readers, but increase your organic search visibility.
We make your SEO copywriting part of an intricate strategy that builds your site into the authority customers won’t be able to turn away from.
When you work with our team, we identify what needs to happen to get your copy up to speed and keep your website fresh. Through our efforts, you have access to creative talent that impacts readers and ranks your site.
"I have had the extreme pleasure of working with Peter for 3 years. I have been am amazed at the results I have seen. As a small business owner..."Chad Durbin,Owner - Total Flooring, LLC client
SEO Copywriting Process
We begin our SEO copywriting process by first identifying your target audience. Increasing traffic to your site is helpful, but really understanding your ideal customer is essential to crafting content that will attract customers and encourage them to convert.
Ovatek works to understand your business’ existing customers as well as customers your company may not have reached yet. By identifying your target audience, you’ll be better able to connect with them through the content on your website.
We’ve identified your audience, now we need to help them find you. Our research step is crucial to pinpointing keywords and keyphrases to enhance your content, which will get you found on the web.
We identify which keywords need to be used on which pages and posts on your site, including primary and secondary keywords. Our SEO team assigns an importance to each keyword or keyphrase in order to properly optimize your site for the search engines.
You want search engines to understand what your site is about, and so do we! This is why our team takes this critical step to identify clarification words. These words specify your content to search engines so they know exactly how to classify and index your site.
Clarification words are almost always located in SEO copy, preferably near keywords or keyphrases. Making your SEO copy crystal clear to the necessary web authorities further helps improve your rankings.
Speak to your target audience and get customers to find you through carefully crafted content optimized with your keywords. Your business’ content works to convert customers and even encourage them to share what they like
We empower our writers to make your SEO copy engaging, unique, and relevant to your business to drive traffic and conversions. Smart SEO copy naturally promotes your business without seeming pushy and gives you bonus points in the search engines.
Improve Organic Search Visibility
Having a properly-built site can rev up your search engine rankings as well. Web users are much more likely to click on an organic search result rather than a paid ad. This means you need your site to rank on the first pages of the major search engines.
To do this, you can certainly use keywords, but you still need content that speaks to readers. When people are searching for a business, you want yours to be the one they find and stick with.
SEO copywriting ranks your site in the search engines naturally without paid advertising. When you have carefully constructed, quality content on the pages on your architecturally sound site, this means more opportunities to gain traffic and convert visitors.
We know that regardless of the size of your business, you don’t always have the time or resources to update content on a regular basis. However, fresh content is paramount when it comes to web users.
People who visit your website can smell stale content from a mile away. Duplicating content—or copying content from another site—is a dangerous action that may result in penalizations from search engines, or worse, just completely remove you from them.
Control Your Company's Messaging
With SEO copywriting services from Ovatek Web Solutions, we customize a content strategy to propel your business forward and keep your web visitors engaged with original copy. Improving your SEO copywriting in this manner means improving your organic search rankings. Our professional team provides content development, additional service pages if needed, and establishes a blog with high quality articles, social media updates, and more.
You not only want the best user experience (UX) for your website, you also want to represent your business in a way that makes you proud to have people visit your site. SEO copywriting is not the same thing as keyword stuffing. Keyword stuffing not only creates content that appears pushy and inauthentic, but it also makes your UX suffer and harms your site’s ranking. It’s never a good idea to do this just because you think it’ll make your site rank higher.
Good SEO copywriting is about more than rankings—it’s about conversions. It attracts social media shares, links from other sites, and remains a solid resource for visitors. Many times, your website is the only face of your business your customer will see, making good SEO copywriting invaluable. Ovatek Web Solutions helps you craft quality web content that clearly represents your business and establishes you as the authority in the industry.
Access Creative Talent
In order to create consistent messaging while still optimizing web content, you need professional SEO copywriters who know how to reach your target audience. With access to our professional content creators, you can create highly effective SEO copywriting that not only ranks in search engines, but engages readers with a persuasive, authoritative voice.
Ovatek develops strategies that are sustainable and we’re always evolving our keyword usage to remain current on the ever-growing realm of search engine rankings and intelligence.