Use alerts to be notified of events of interest on your web site, such as successful conversions.
The Analytics API allows you to extract your web site's traffic data into several common formats, making it easy to integrate, analyze, or store your data within your own application.
Just A Few Of The Metrics Available via API
Big screen is a generic dashboard optimized for a large screen, showcasing what we feel are your most important metrics. Big screen automatically refresh once per minute so please don't setup a process to manually refresh it for you!
The bounce rate tells you how engaged your visitors are with your site, on a general level. Ovatek Analytics's bounce rate is much different from any other service - in a good way. All other services define a bounce as simply any visitor who viewed only a single page. With Ovatek Analytics, though, our tracking code will continue to ping our servers while a visitor sits on a single page. A visitor will only count as a bounce on Ovatek Analytics if they only view a single page and they were on your web site for less than 30 seconds.
Campaigns are generally used to help you monitor your marketing efforts for your web site. Common types of marketing for most sites would be either ads on search engine result pages, and/or social media.
The main content reports shows the most active pages on your web site, as determined by page views. There are other sub-reports as well, such as downloads and exit pages. An important thing to note about all of the content report is they are based on views instead of visitors.
Our tracking code sets a number of cookies, the purpose of each falling into one of three different categories:
Ovatek Analytics lets you attach custom data, such as usernames, emails, account level, or anything you want, to visitor sessions. This is generally used for web sites that have a login system, so once someone has logged in you know who they are.
Downloads are links on your site that point to files commonly downloaded from web site, such as .zip, .mp3, and more. Ovatek Analytics automatically tracks clicks on these links, which you can see in the Content -> Downloads report.
File Types Automatically Tracked As Download - 7z, aac, apk, avi, cab, csv, dmg, doc(x|m|b)?, epub, exe, flv, gif, gz, jpe?g, js, m4a, mp(3|4|e?g), mobi, mov, msi, ods, pdf, phps, png, ppt(x|m|b)?, rar, rtf, sea, sit, tar, torrent, txt, wma, wmv, xls(x|m|b)?, xml, zip
Ovatek Analytics has several engagement reports to show how engaged your visitors are with your web site.
You have the ability to export any data within the system. To export any report, you would simply click the disk icon in the top right corner of whichever report you are viewing.
Favorites allow you to flag the items in (almost) any report that you care the most about. When you view that report in the future, your favorite items will be at the very top of the report.
A goal is a page on your web site that a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download. By setting up and tracking goals with Ovatek Analytics, you can determine how effectively your web site is driving your visitors to these desired actions.
Heatmaps show where visitors are clicking on your site. Great way to see if changes to site design are working. Also a great way to see what specific regions of a page visitors are drawn to most. Our web analytics is the ONLY one to provide segmented heatmaps.
"Incoming" links are referrers - when someone clicks a link on another site that leads to your site. Browsers pass this data along and we have access to that data. This is convenient because you know what sites are linking to you and how much traffic those links are generating.
The "Domains" report groups together referrers by domain, so if a site has more than one link to you, you can see the total traffic being generated from that domain in this report.
This widget is designed to give you a glimpse of visitor activity while you are on your site. You can see how many people are on your web site in total, how many people are on the same page you are, and initiate heatmap reporting (if enabled and available) for the page you are viewing.
Outbound links are links on your site that point to other web site. Ovatek Analytics automatically tracks clicks on these links, which you can see in the Links -> Outbound report.
This features let you analyze the various paths that visitors take throughout your web site. You can create a path up to 5 pages long and see how visitors drop off as they go between them. Full documentation on how to use this feature is embedded within the report itself, which you can find under Content -> Path analysis.
Every site has its own unique 'private link'. This link allows you to share read-only access to your web site's analytics, without enabling the public access option.
View all of your Organic, Paid and Internal search data. Except for Google's "Secure Search", you are able to view all the search terms and keywords that users are using. Google believes very strongly in search privacy but for some reason they "leak" the ranking of a search result in the referrer when a visitor clicks on it and we pick this up.
Split testing allows you to try out several versions of specific page (typically a landing page) on your visitors and then analyze the results to see which one performed better. For example, which landing page led to the highest percentage of people signing up for your service.
Spy is a real-time stream of visitors and page views that are on your web site right now. It automatically fetches new data every couple of seconds so you can just stare at it and be hypnotized as new traffic rolls in to your web site.
Sub-user functionality allows you to register additional accounts under your account. This way, you do not have to share your login credentials to Ovatek Analytics with anyone, and you can assign each user access to view the reports for only the sites they need access to. Each user can be assigned "read-only" or "admin" access to each site.
Ovatek Analytics time on site values are more accurate than most other services because our tracking code will continue to ping our servers while a visitor sits on a single page. This gives us a much more accurate picture of how the visitor was actually on your site.
Services that do not ping, which is most of them, calculate time on site as the difference between the time of the first page view and the last. With Ovatek Analytics, for a visitor's final page view, we will ping our servers while that visitor engages with the final page. So our time on site is the difference between the time of the first page view and the time of the last ping of the last page view.
This report categorizes where your visitors are coming from, typically based on the referrer, with one exception (for 'Advertising'). There are currentely 8 different categories, as explained below. Each visitor is only assigned to a single traffic source when we process their visit.
Ovatek Analytics has a feature that allows you monitor for mentions on Twitter of your account, your web site, or anything you want.
One of the best things about this is that Twitter's built in search only goes back about a week. But if your monitor what you're intersted in with Ovatek Analytics, not only do you have pretty much an unlimited history of tweets you care about (starting from the time you create your search on Ovatek Analytics), but you also get summary reports of overall activity, activity by user, hashtags, links, sentiment, etc.
Ovatek Analytics has partnered with Monitage to bring website uptime monitoring to our customers for no additional cost. Monitage monitors website uptime from 5 distinct geographic locations around the world so that issues at a specific monitoring location will not impact accuracy. A majority of the monitoring servers must all agree that an endpoint is down before an alert is created.
One of the best thing about Ovatek Analytics is how easy it is to segment (filter) your visitors. You're not presented with an ugly form with thirty options. Instead, every report is a gateway to segmentation. You can just browse your reports as you would otherwise, and when you want to see a specific group of visitors, just click an item in that report.